Beatties
Beatties, with its unique offerings in the business supply industry, needed a proactive way to communicate the value they bring to the table. In essence, they aim to expand each sector of their business—including office supplies, office design, furniture, and print services—and provide the exceptional account service their customers require.
Human_Code continues to drive growth for Beatties and it was and absolute pleasure working for that team.
The Outcome
For Beatties, the user experience was significantly enhanced by streamlining pages to increase conversion rates, and introducing an editable mega-menu navigation that allowed their marketing teams to make updates as needed. A new tagging system was implemented using Google Tag Manager and Google Analytics to effectively track customer journey maps and lead conversions. Additionally, the 'Beatties Edge' branding and a sign-up process were developed to provide their customers with dedicated representatives for their businesses. Overall, these improvements yielded a remarkable 167% return on investment in just 18 months.
