Bud's Spas & Pools
Bud's traditional marketing approaches were no longer effective, and they were eager to expand their customer base for swim spas, hot tubs, and pools.
Human_Code continues to drive growth for Buds and it was and absolute pleasure working for that team.
The Outcome
By identifying and developing personas to refine the customer journey, Bud's crafted targeted content, including quizzes, special offers, and blog posts, effectively engaging their audience. Additionally, a white paper was developed to guide potential buyers through the consideration stage. To streamline their sales process and improve data management, Bud’s was equipped with HubSpot, a robust CRM platform, enhancing their overall sales enablement and post-sales support. These efforts resulted in a 120% boost in sales!
